- TSX.V: ZOMD
- Sector: Technology
- Industry: Communication Services
Zoomd, founded in 2012 and began trading on the TSX Venture Exchange in September 2019, offers a site search engine to publishers, and a mobile app user-acquisition platform, integrated with a majority of global digital media, to advertisers. The platform unifies more than 600 media sources into one unified dashboard. Offering advertisers a user acquisition control center for managing all new customer acquisition campaigns using a single platform. By unifying all these media sources onto a single platform, Zoomd saves advertisers significant resources that would otherwise be spent consolidating data sources, thereby maximizing data collection and data insights while minimizing the resources spent on the exercise. Further, Zoomd is a performance-based platform that allows advertisers to advertise to the relevant target audiences using a key performance indicator-algorithm that is focused on achieving the advertisers’ goals and targets.
Operating a wide-reaching dashboard is a key feature of Zoomd’s technology, providing a unified platform that delivers several advantages for digital publishers and advertisers. The platform manages all user acquisition (UA) actions under a single user-friendly control-center management dashboard, offering campaign managers one screen and one invoice for all their UA activity. Zoomd also provides a site-search solution for publishers based on advanced Natural Language Processing (NLP), coupled with artificial intelligence (AI). These services have generated more than 500-million data points daily for publishers and advertisers.