Article of Interest: Just Gone Public? Here's How to Keep
In a recent article published on Entrepreneur.com, Chris Collett, vice
president of Corporate Solutions, NASDAQ OMX, discusses ways in
which newly public companies can keep investors engaged and boards
The key take-aways from this article are the importance of
meeting with investors on a regular basis and access to
"Most importantly, constantly
monitor the reception of your investor message. It can be a
combination of formal and informal check-ins: send emails, make
phone calls, tap social media and other targeting analytics and
arrange quick face-to-face meetings with your constituents. It
makes no difference on the approach, it just needs to be constant,
especially in these early days of your company's life as a
Read the entire article here: Just
Gone Public? Here's How to Keep Investors Happy.
Lytham Partners believes the foundation of a successful investor
relations campaign is the ability to create relationships. We
understand that investment decisions are profoundly influenced by
direct interaction between institutional investors and management.
To a great many institutions, access to
management is the catalyst that validates the quantitative
assumptions in a report. This is where long-term sustainable
support is born.
Our investor relations process
comes from decades of experience with institutional investors and
small-cap companies. Our strategies, relationships and
expertise provide our client companies, and their shareholders,
with a platform for success.
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