Messaging / Corporate Positioning
With an extensive history of operating in the Wall Street
community, the executives of Lytham Partners understand the
corporate data and intelligence that the professional investment
community seeks in the course of its due diligence process. A
critical component to successfully creating value in a company's
enterprise is effective communication with members of the
professional investment community, the individual investor
community, the media, customers, regulators, and company
Lytham Partners looks to ensure that all pieces of the
communications puzzle are effectively managed to provide our client
companies with a uniform strategy for success.
At the heart of creating successful corporate positioning is the
ability to fully understand a company's operations, corporate goals
and objectives, and industry trends. We perform extensive due
diligence, meeting with company executives and staff to
successfully create the positioning, metrics and benchmarks that
will guide investors.
Our experience has taught us that while many corporate
executives have the ability to successfully communicate the value
proposition of their products or services to their customers, such
effectiveness typically does not translate when communicating their
company's value proposition to the investment community. Often too
much emphasis is misplaced on items that are important to
customers, but less relevant to potential new institutional
At the end of the day, portfolio managers, independent money
managers and research analysts have hundreds, if not thousands, of
companies vying for their attention. The goal is to succinctly
communicate the value and the compelling opportunity that your
company provides for the investor.
Over the last two decades, Lytham Partners executives have been
able to successfully transform corporate positioning with an
emphasis on maximizing client company valuation and communicating
that value and opportunity to attract long-term sponsorship from
the national investment community. This variable of the investor
relations equation too often is under appreciated, resulting in
missed opportunities and continued under valuation.
We believe the most effective form of communications continues
to be face-to-face meetings. However, spread across the globe is a
large universe of investors, particularly individual and retail
investors, that can contribute to the market cap value of a company
if they have access to a baseline of information.
Lytham Partners provides our client companies with a platform to
reach out to these investors by creating virtual roadshow
presentations. The ability for investors to quickly access a
company's corporate presentation, accompanied by audio, allows our
client companies to effectively communicate their value proposition
to a diverse and geographically scattered array of investors.
Conference presentations are a unique way to simultaneously
introduce your company's story to the masses. On many occasions, a
company's presentation is webcast and archived for future viewing.
Lytham Partners has created strong relationships with many of the
investment banks and independent conference organizers hosting
investment community conferences. These relationships have resulted
in invitations to present at conference events that benefit the
overall investor outreach of our client companies.